Who
Zype was co-founded in 2006 by a Donna Barradale and Andrew Howells, pioneers in interactive television. Joined in 2010 by a team of people who are specialists in automotive dealer marketing, the combination of skill sets has resulted in the creation of marketing leading live video tools, perfectly in line with the needs of today's automotive retail industry and the service required by their customers.
C It Now has been through some significant updates which continue unabated. In early 2010 we introduced our video archiving service which means that every dealer now has their own video library and all sessions are automatically stored.
Why
Video or TV, as most of us know it, has enabled marketers to sell products in their millions to a captive audience relaxing in their armchairs. Household-name brands have been created overnight through the power of the 30 second commercial/video.
C It Now is a smart way to capture the inherent value and power of TV by creating personalised, just-in-time, relevant video, delivered directly to an individual who has expressed an interest in a car, house or boat.
With the widespread uptake of PC ownership and fast broadband, the power of video is no longer just in the hands of blue-chip conglomerates. Every organisation can use its persuasive influence to dramatically increase sales.
Your customer's viewing and buying habits have changed. No longer can commercial TV stations command the viewing figures of the 70's and 80's. Viewers are consuming much more online video via BBC iPlayer, You Tube or interacting on their Facebook account. When purchasing a car, fewer people look to their local dealer for information; nearly all do their research online. What better way to engage with this audience than to provide detailed video presentations of the cars that they're interested in.
What
Zype's product, C It Now, is a low cost video sales and marketing tool, personalised for use by any business, guaranteed to deliver convincing and memorable customer experiences that can be directly measured to impact on the bottom line.
