Who - Zype was co-founded in 2006 by Donna Barradale and Andrew Howells to help marketers develop great customer experiences on the internet. By exploiting the inherent value of video, Zype has created a range of video marketing and sales tools that enable our clients to provide excellent customer service.
Why - The use of video as a marketing communication tool has largely been the domain of household brands who have interrupted millions of viewers over many years to deliver 30 second TV spot advertisements. With the widespread uptake of broadband, PC ownership and use of the internet in many households, the opportunities for marketers to communicate cost effectively using the power of video has never been greater. Video is an incredibly persuasive medium. Coupled with rich, new interactive functionality made possible by the internet and at virtually no media cost, the opportunity to deliver an extraordinary customer experience is irresistible.
What - Zype's vision is to provide low cost video marketing tools, personalised for use by any business, guaranteed to deliver memorable customer experiences. Our products are based on research insights that the most effective customer experience is based on live interactive participation.