People

Andrew Howells

Andrew's interactive video career started in the 1980's working for Sony. He set-up two new media agencies for DDB in London and was involved with the early games and ad development on Sky's interactive platform. He knew interactive TV was going to be important when his agency developed a TV version of Trivial Pursuit, the first pay to play game on Sky - it grossed £900,000 in seven weeks.

Andrew has worked with a number of major brand advertisers developing interactive TV campaigns. 

Donna Barradale

With a background in publishing and direct marketing for large multinational corporations, Donna has worked on sales and marketing strategy for a number of the world's leading advertisers.  Donna's inherent focus on accountability and measurability is at the heart of Zype's business and product offering. Whilst co-director of Zip Television, Donna worked with the DMA to help develop best practice guidelines for the interactive television industry.