We/you can sell anything with video!
A bold statement to make – we know.
But we believe that video can help sell the most mundane of products and we’re going to put our money where our mouth is.
We’ve launched a new eBay shop called ‘Sell-It-With-Video’ and the intention is to sell anything that we can get our hands on to prove our point.
And given that this is an experiment, we’ll be providing you with updates on how we’re getting on as a result of our video revelations/revolution.
So what will make our market stall standout and allow us to sell our products quickly and more profitably?
We know that video is a deadly weapon for our automotive customers to sell more cars; we have dealers converting over 50% of their inbound sales enquiries. We also believe the recent HPI research that confirms that customers put service and convenience above price.
We’ve seen automotive video improve the relationship between dealer and customer, the trust level is far greater and as a result the sale is no longer solely based on price.
We’re going to prove this with something far less emotive than a car. One of the items we intend to sell is SD cards. These are just bits of plastic with 8GBs of digital space available that can be used to store recordings on video cameras. A highly price sensitive commodity with plenty of competition on eBay from numerous international suppliers.
One of the challenges here will be what the hell to put in the video and assuming that there are some unique selling points, how can these be illustrated using video.
So what’s our strategy?
Firstly, every item listed for sale will have an accompanying video. This is in itself will be a novelty on eBay where most items have nothing more than a few photographs and a badly written description.
We will also be offering all bidders the opportunity to either have a personal pre-recorded video via an e-mail link or a live video presentation. And this will be available for every item, big, small, cheap, or expensive. Our service levels will be maintained regardless of what we’re selling and whom we’re selling it to.
So wish us luck on this voyage of discovery and we’ll report back shortly when we’ve started to make some sales.
If you have any thoughts on what you would like us to sell let us know and we’ll have a go. We’ll certainly knock those ‘would be entrepreneurs’ on Lord Sugar’s The Apprentice into a cocked hat.
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