Does having no one to talk to make you nervous?
More and more these days, you as salespeople are having to deal with an invisible audience. A potential customer might like a car on your forecourt but they don't want to reveal too much, hence e-mails without phone numbers.
Those essential skills you have worked hard in developing over your career which include commitment, positive attitude, enthusiasm, product Knowledge, you have always been able to rely on whilst approaching a potential customer.
Now, imagine trying to best utilise your skills to close in on a deal, however, you cannot see and fully interact with the person you are trying to sell the car to. Sounds hard right?
Due to the changing nature of car sales, which presentation tools such as C it Now are responding to, you now need to learn how to present to an invisible audience. Don't Panic! Here are some suggestions to help you maintain your standards for a sales pitch.
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If you are doing a pre recorded presentation, have someone else with you filming you and speak directly to them as if they are your audience. They will react, and when they do, you should respond accordingly, just like you would in an everyday conversation. Using this technique, your intonation will sound natural and interesting- creating a conversation between cameraman and presenter is a very powerful approach and one that the home shopping channels have got off to a fine art by using co-presenters.
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Start with interesting stuff immediately. Grab the attention of your listeners with a dynamic story
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Drag is a four letter word. Do not waste time in your presentation. Keep it moving and Eliminate the irrelevant. Keep the watcher interested!
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Manage your time wisely. The experts say that you should change the subject/tack every 60 seconds.
Have a watch of this guy to get a better understanding of presenting to an invisible audience. He has it down to a T!
