C It Now explained in 1 minute 11 seconds
We finally got around to creating a video that explains C It Now in a bit more detail. We'd really appreciate your feedback - hopefully you like it.
As you know, with C It Now editing is limited to trimming the begining and end of the video clip. That should be okay because the real benefit is the speed of response, the succinctness of the video - less than two minutes and the relevance of getting a used car video - an accurate condition report to the potential buyer as quickly as possible. Once the buyer has this, their chances of buying your used car increase, provided you satisfied all of their other conditions - right price, colour etc.
What surprised me with the production of this video, was how easy it was to do. Why did I keep putting it off, when in reality it was no more than a couple of hours work? The truth is, I still don't do enough edited videos; so because I don't practice enough, the barriers to not doing it come back into play.
The benefits to our business are clear to see. We can now share this on our web site, in this blog, on our Facebook page and You Tube channel. It's a lot easier to get an idea of what C It Now can do for your business in a video than I'm ever likely to achive with the written word.
This is the same issue that every dealer has to face when they take on a new service like C It Now. It's hard to see what the benefits are to a salesperson's monthly target before they offer a live video presentation. Of course they become immediately apparent 10-15 minutes later when the customer has put a deposit on the car in question.
Ask a CarShop salesperson, in October they converted 58% of their C It Now presentations to sales.
Enjoy the video.
