What have you been up to? - C It Now video mailer (no.4)
This week and next I'd like to share some examples of the type of video demos being done by C It Now dealers around the country. It's clear that no two salespeople or dealers are the same, each adopting their own particular style and approach.
1. CarShop Northampton - Robbie Warner
This is the way we originally envisaged C It Now being used. A live presentation to the customer which lasts 13 minutes and is a thorough inspection of the car, carefully identifying the flaws wherever he finds them. It's clear by the end of the session that Robbie has built up the customer's trust as they continue on the phone to discuss further.
2. Mercedes Benz Hertford - John Thompson
John has created a generic video presentation here for their web site. John's pretty handy with the camera. He also has an able assistant on this occasion to open doors which keeps the video running along smoothly. Unlike a live demo which can easily take 10 minutes or more, John aims to have his pre-records sorted in 3 minutes or less.
As a rule, the live video presentations with a customer are easier to do, primarily because you have interaction and feedback. At the end of a C It Now session, most customers are very pleased with the experience as they now have a pretty good idea about the condition and history of the car. All of which has been achieved without wasting time driving to the dealer unnecessarily.
A pre-record video, as John did is actually more difficult. It's effectively a monologue which needs to be concise, informative, helpful and definitely entertaining. That takes time and practice.
So what do you think of these C It Now videos? Can anything be done to make them more engaging for the customer - what would you do?
