'Selling the Fridge' - C It Now video for week ending 6 August (No.3)
This week's C It Now video mailer comes from Budgen Motors in Shrewsbury.
We're seeing more and more of our dealers using the archive function of C It Now to create car dealer video. So if a live video presentation can't be done the option to send an archived video or create a generic presentation for the dealer's web site is a great alternative.
The challenge is to create an interesting and useful car dealer video on a very run of the mill car (fridge) which compels the viewer to then ring the dealership to find out more.
'Selling the Fridge' is my first attempt to do a 2 minute video which creates this effect.
What was my thought process?
I think people like to buy from people so I decided to start with me facing the camera. It's very tempting with something as complex as a car to feature dump all over the place. I preferred to condense all of the basic information up front before I tried to put my own personal spin on the live video tour.
What do you think? Am I on the money or do I need some more training? What could have been done better?