C It Now video mailer 2 - aftersales, Infiniti Reading
This week's C It Now video mailer comes from the Infiniti dealership in Reading.
One of the greatest opportunities for any dealer who has C It Now is in the service department. Delivering great car dealer video in sales might be where we started but there is a lot of money on the table in aftersales. This also fits in incredibly well with dealers who are already using a vehicle (visual) health check system.
A good example of the potential money involved comes from Ken Potter at VW in Crewe who was happy for me to share this. In April 2010, the amount of red work quoted was £80,000; invoiced value was £24,000, about a third of the total.
Using C It Now in conjunction with VHC now enables VW Crewe to illustrate why the work needs to be undertaken. The technician can create a personal video presentation, a link for which can be sent to the customer with the VHC report.
A 5% shift in invoiced work, for one month in the example above, would pay for C It Now for a year. The other great benefit is the opportunity to offer a level of service which is not available in the independent sector who have been stealing aftersales business from the franchised dealer.
