New year, new web site, new thinking.
Okay, it's late, but not that by that much. So, where to start?
The launch of this web site is more a statement about how we at Zype want to engage with people who find us and want further dialogue, rather than a statement of our design capabilities (which are good).
The world is changing. The opportunity to interrupt potential clients via mail or phone calls, regardless of how good you think your story is, is getting more and more difficult.
Everyone is more driven and focused, even more so in this current economic climate. It's not that potential prospects aren't interested but we have to find a way to engage with them on their terms. Hence the new web site.
This is the most important marketing tool we have. As the site evolves over time, we will be closely monitoring what works and what doesn't. And aside from a commitment to great content, we are also working hard on the signposting for obvious reasons.
Any feedback gratefully received.