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Common sense marketing - Sixt were great

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At the end of the summer I went to visit some friends in Aarhus, Denmark with my three kids. It’s a great holiday for lots of reasons. The most important from my kids point of view, was the lack of queueing for rides at Djurs Sommerland, Denmark’s answer to Disneyland. Danish and German school holidays are well and truly over which means we can give Thors Hammer a good hammering.

I’m truly glad to get back to the car by the end of the day.

In this case we'd hired a Sixt hire car, a very pleasant Honda Civic. I hired it from Aarhus Airport booking it online when I’d arrived in Denmark the previous day. I have to say, the Sixt experience was far and away the best car hire experience I’ve ever had.

In fairness location did help as the airport is small and also empty when I turned up at midday to collect my car, so no queueing again. There was only one Sixt person to sort out the paperwork which was all done very quickly and efficiently. It was the way that he did it that was really good.

There was no mention of extra insurance; my driving licence was only needed for a moment and there was no discussion about the paper bit which was neatly filed back in the UK. Because I had purchased the car hire from a Danish IP address I was not offered unlimited mileage which he corrected once the contract was printed. He also upgraded my car; okay, probably because he didn’t have anything else, but it all added to my experience. He was a very personable guy who during the admin process talked about his school days in England and how much he’d enjoyed it.

By the end I felt like I was borrowing a car from him, not hiring from an anonymous car hire company.

The product was great and totally exceeded any expectation that had been created by a really good online booking process.

This had expectation levels similar to C It Now, our live video presentation tool. We consistently score at least 9 out of 10 on our exit questionnaire once car purchasers have had a live video demo.   


Jobs available at C It Now, live video presentation - please apply

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C It Now is a start-up with a great product - a live video presentation tool.

Like most start-ups we don't have enough time to do all the stuff that we need to do. Take a look at this blog for instance - starved of fresh interesting content, even though we have plenty that we'd like to share.

We are a UK company whose focus is the automotive sector. This is going well and we now have dealers using C It Now to sell Volvo, Honda, Jaguar, Audi, Peugeot, Alfa and Mercedes cars. Our first bike dealer comes online on Monday and we'll soon be adding Saab to our list of car dealers.

We are looking to increase sales to UK car dealers and explore other vertical markets. We need help.

If you're looking for real responsibility in a start-up organisation that is making sales and has masses of opportunity for personal development, we'd like to hear from you.

There are no preconditions here. We'd be delighted to hear from experienced, seasoned professionals, semi-retired as well as students/graduates who potentially have something to offer our business. 

We're looking for a diverse range of skills from copywriting and digital marketing to telephone sales activity.

There are no salaried positions at this time. Remuneration is based on results and we pay expenses.

If this sounds interesting we'd like to hear from you. In the first instance send us a one pager explaining what you can offer to donna.barradale@zype.co.uk.

   


 

 


More delight - Robert talks about his C It Now experience

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Part of what we do is record what C It Now customers think of our service. It's an absolute privilege to meet and talk with real customers who have as a result of C It Now, purchased a car.

Thanks to Steve Holleran at Holdcroft Honda, who again was responsible for creating this extraordinary experience for our buyer, Robert on this occasion.

Much as we'd like to brag on about how great our live video presentation technology is, it's only as good the salesperson who believes in it, and as a result offers it to potential customers like Robert.

 

We're looking forward to interviewing more customers who have experienced the power of C It Now as part of the decision making process, but before we do that, we're going to talk to Steve to get his side of the story.  

 

 

 


C It Now delights James

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I recently caught up with James Newbold who had purchased a Honda CR-V from Holdcroft Honda. I was interested to talk as James had purchased the car using C It Now. Steve (Holdcroft) offered James the video presentation over the internet as the dealership is in Stoke and James lives in Kent.

C It Now is a live one to one video presentation tool that car dealers are using to present cars to their customers from the comfort of their home or office.

From the interview, it's clear that James was delighted with the whole experience, so much so that he's since recounted it to his friends and now one of them has also purchased a Honda from Holdcroft.

I really enjoyed meeting James and it was great to hear a 'real' customer talk so encouragingly about C It Now.  We know that a live video presentation can create a great customer experience but it's really rewarding to have that confirmed.

 


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