This is half term week in the UK. A pre-booked skiing holiday, (long before the collapse of sterling) finds us staying in a flat in Chamonix. The 'residence' was booked from an okay web site with one, maybe two pictures and a reasonable write up.
How often is the reality a long way from what you're expecting from the write up?
In this case the picture does make some sense and the write up kind of fits but it's still a million miles away. The four flights of stairs and no lift seemed to have been omitted, and the number of bedrooms would have been better described as 'sleeping areas' in an open plan attic conversion.
So why not use live video presentation?
I bet the company marketing the property must have a whole host of competitors. Providing a live video tour would be a great differentiator and customers would love it.
An online video presentation tool that enabled the holidaymaker to see the property properly, directing the ski company as to where to point the camera would be a real benefit.
The duff properties would be found out well in advance, and the ski company would really earn its commission from the owner of the property, spending time marketing the property in a unique but thoroughly useful way.
Despite the four flights of stairs and the Euro, the snow and sun are over delivering on the real reality this week.