At the end of the summer I went to visit some friends in Aarhus, Denmark with my three kids. It’s a great holiday for lots of reasons. The most important from my kids point of view, was the lack of queueing for rides at Djurs Sommerland, Denmark’s answer to Disneyland. Danish and German school holidays are well and truly over which means we can give Thors Hammer a good hammering.
I’m truly glad to get back to the car by the end of the day.
In this case we'd hired a Sixt hire car, a very pleasant Honda Civic. I hired it from Aarhus Airport booking it online when I’d arrived in Denmark the previous day. I have to say, the Sixt experience was far and away the best car hire experience I’ve ever had.
In fairness location did help as the airport is small and also empty when I turned up at midday to collect my car, so no queueing again. There was only one Sixt person to sort out the paperwork which was all done very quickly and efficiently. It was the way that he did it that was really good.
There was no mention of extra insurance; my driving licence was only needed for a moment and there was no discussion about the paper bit which was neatly filed back in the UK. Because I had purchased the car hire from a Danish IP address I was not offered unlimited mileage which he corrected once the contract was printed. He also upgraded my car; okay, probably because he didn’t have anything else, but it all added to my experience. He was a very personable guy who during the admin process talked about his school days in England and how much he’d enjoyed it.
By the end I felt like I was borrowing a car from him, not hiring from an anonymous car hire company.
The product was great and totally exceeded any expectation that had been created by a really good online booking process.
This had expectation levels similar to C It Now, our live video presentation tool. We consistently score at least 9 out of 10 on our exit questionnaire once car purchasers have had a live video demo.