I recently caught up with James Newbold who had purchased a Honda
CR-V from Holdcroft Honda. I was interested to talk as James had
purchased the car using C It Now. Steve (Holdcroft) offered James the
video presentation over the internet as the dealership is in Stoke and
James lives in Kent.
C It Now is a live one to one video
presentation tool that car dealers are using to present cars to their
customers from the comfort of their home or office.
From the
interview, it's clear that James was delighted with the whole
experience, so much so that he's since recounted it to his friends and
now one of them has also purchased a Honda from Holdcroft.
I
really enjoyed meeting James and it was great to hear a 'real' customer
talk so encouragingly about C It Now. We know that a live video
presentation can create a great customer experience but it's really
rewarding to have that confirmed.
Steve (the man in the photo) is quite obsessive; he watches what he eats, in between working out at the gym at least three times a week. In his spare time, Steve climbs challenging rock faces and probably watches a bit of telly too. He's also a very nice guy and sells cars for Honda Holdcroft.
Steve's also special for a very different reason. He's the first car salesman in the world to use C It Now regularly to show potential customers a live video presentation as part of the sales service offered at the dealership. This appeals to any customer who wants to purchase a Honda but lives more than 5 minutes away from Holdcroft in Stoke. And given that most people use the internet now to find a potential car to buy, Steve is kept fairly busy.
How does CIN work?
Holdcroft have some great deals so Steve regularly gets calls from other parts of the country. Customers are of course surprised and delighted when Steve is able to offer them a video on demand presentation of the car.
When a customer rings, Steve finds out what they're interested in. If
they have access to the internet and a few minutes, Steve offers them a live video presentation of the car. Whilst talking
to them on the phone he uses a video camera to broadcast a live presentation to the customer's PC (it's probably better described as narrowcasting). Customer's love it because they get to see what they want on the car, directing Steve and his camera.
Steve's happy too, as he gets to sell more cars to happy and satisfied customers.