Welcome to the first of our C It Now video mailers, which comes from CarShop in Swindon this week.
The aim is to provide you with a weekly video update, sharing information and best practice; hopefully, helpful information that you can put into practise at your own car dealership
This week is all about the new video archive feature and the way that Stafford Audi have gone about making the most of this functionality.
Steve (the man in the photo) is quite obsessive; he watches what he eats, in between working out at the gym at least three times a week. In his spare time, Steve climbs challenging rock faces and probably watches a bit of telly too. He's also a very nice guy and sells cars for Honda Holdcroft.
Steve's also special for a very different reason. He's the first car salesman in the world to use C It Now regularly to show potential customers a live video presentation as part of the sales service offered at the dealership. This appeals to any customer who wants to purchase a Honda but lives more than 5 minutes away from Holdcroft in Stoke. And given that most people use the internet now to find a potential car to buy, Steve is kept fairly busy.
How does CIN work?
Holdcroft have some great deals so Steve regularly gets calls from other parts of the country. Customers are of course surprised and delighted when Steve is able to offer them a video on demand presentation of the car.
When a customer rings, Steve finds out what they're interested in. If
they have access to the internet and a few minutes, Steve offers them a live video presentation of the car. Whilst talking
to them on the phone he uses a video camera to broadcast a live presentation to the customer's PC (it's probably better described as narrowcasting). Customer's love it because they get to see what they want on the car, directing Steve and his camera.
Steve's happy too, as he gets to sell more cars to happy and satisfied customers.
Well no, not really!
This week a great article about C It Now came out in Autoexpress, written by the talented Mike Brewer of second hand car and TV fame. Only problem is Zype has become Zupe.
Turns out a sub-editor at Autoexpress needs a new prescription for their glasses.
Zupe is not even a hot German broth (Suppe) it's a musician from Pennsylvania.
I'll put a link to the article here, once we have permission.