This week's C It Now video mailer comes from Budgen Motors in Shrewsbury.
We're seeing more and more of our dealers using the archive function of C It Now to create car dealer video. So if a live video presentation can't be done the option to send an archived video or create a generic presentation for the dealer's web site is a great alternative.
The challenge is to create an interesting and useful car dealer video on a very run of the mill car (fridge) which compels the viewer to then ring the dealership to find out more.
'Selling the Fridge' is my first attempt to do a 2 minute video which creates this effect.
What was my thought process?
I think people like to buy from people so I decided to start with me facing the camera. It's very tempting with something as complex as a car to feature dump all over the place. I preferred to condense all of the basic information up front before I tried to put my own personal spin on the live video tour.
What do you think? Am I on the money or do I need some more training? What could have been done better?
This week's C It Now video mailer comes from the Infiniti dealership in Reading.
One of the greatest opportunities for any dealer who has C It Now is in the service department. Delivering great car dealer video in sales might be where we started but there is a lot of money on the table in aftersales. This also fits in incredibly well with dealers who are already using a vehicle (visual) health check system.
A good example of the potential money involved comes from Ken Potter at VW in Crewe who was happy for me to share this. In April 2010, the amount of red work quoted was £80,000; invoiced value was £24,000, about a third of the total.
Using C It Now in conjunction with VHC now enables VW Crewe to illustrate why the work needs to be undertaken. The technician can create a personal video presentation, a link for which can be sent to the customer with the VHC report.
A 5% shift in invoiced work, for one month in the example above, would pay for C It Now for a year. The other great benefit is the opportunity to offer a level of service which is not available in the independent sector who have been stealing aftersales business from the franchised dealer.
Welcome to the first of our C It Now video mailers, which comes from CarShop in Swindon this week.
The aim is to provide you with a weekly video update, sharing information and best practice; hopefully, helpful information that you can put into practise at your own car dealership
This week is all about the new video archive feature and the way that Stafford Audi have gone about making the most of this functionality.